Moov'

Brand design - Graphic design

Description

Moov’ is a french solidarity car-hailing app, a price percentage of each ride is donated to an association working for the common good and for the La Ligue des Quartiers project. The app offers a courier service available anywhere and at all times. To reflect the dynamics of the project, Moov’ aims to be modern with a recognizable logo and colors. The tone used will be both catchy and fun, to build customer loyalty and enable impactful communication.

Roles

Art director - Graphic designer
Photoshop
Illustrator

Challenge

Moov’ is a french solidarity car-hailing app, a price percentage of each ride is donated to an association working for the common good and for the La Ligue des Quartiers project. The app offers a courier service available anywhere and at all times. To reflect the dynamics of the project, Moov’ aims to be modern with a recognizable logo and colors. The tone used will be both catchy and fun, to build customer loyalty and enable impactful communication.

Solution

Moov’ is a french solidarity car-hailing app, a price percentage of each ride is donated to an association working for the common good and for the La Ligue des Quartiers project. The app offers a courier service available anywhere and at all times. To reflect the dynamics of the project, Moov’ aims to be modern with a recognizable logo and colors. The tone used will be both catchy and fun, to build customer loyalty and enable impactful communication.

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